Marketing tips for dentists

Marketing and sales are a vital part of running any business and dental practices are no exception. Below are just a few recommendations – are you doing these?

Sales

  • Involve the patient in treatment planning
  • Ensure every treatment plan you offer delivers the patient’s desires
  • Learn how to resolve patient’s objections
  • Inform the patients of all the services you offer
  • Offer a membership scheme for patients
  • Make it easy for the patients to pay – by instalments, credit cards or interest free credit
  • Enrol the entire team as your sales force, providing sales training
  • Measure your sales conversions
  • If patients don’t want the treatment now ask “when would be the right time to contact you again to discuss it?” Note the date in the diary and contact them
  • Create a system to follow up treatment plans not yet converted
  • Create a system for after sales feedback, requesting testimonials and referrals

Marketing

  • Be very clear about who your target market is
  • Create an impactful brand identity that attracts your target market
  • Ensure that all your marketing fullows the brand
  • Provide all prospective and current clients with a welcome pack that introduces the team and your services
  • Have a website that attracts your target market
  • Ask successful clients for testimonials and referrals
  • Build a portfolio of successful case studies
  • Join local networking groups
  • Provide talks and seminars to local special interest groups
  • Develop strategic alliances with other businesses who sell to your target market

For more great advice contact Jane Lelean, Dental Practice Coach at Healthy and Wealthy on 01296 770462 or jane@healthyandwealthy.co.uk or sign up to receive our e-newsletter for regular useful tips by clicking here.

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